Message from the Principal's Desk

OUR MISSION

"Design is not just for a privileged few but for everyone, everywhere and the true value of design is in defining and improving the quality of life. We believe that our identity as an educational institution depends on our organizational culture, our philosophy; and the opportunities we can offer. We strongly believe Design interprets Culture; Culture Values and Values shape the future."


Message from the Principal's Desk

A flexible framework for student- centered learning, whereby courses and assignments are able to harness the potential of each student in terms of creative expression and multi dimensional learning: SMAID is created and rested on this premise. The objective, learning value and standard for each course are pre- determined but context and relevance is repositioned by the faculty depending on the changing realities of the design profession and the level of professional competence achieved and demonstrated by the each group of students.
Each course introduces the various stages involved in a design process through broad based investigation, site visitation, precedent study analysis, synthesis and communication by use of different methodology in each stage. The earlier part of the program focuses on broad understanding of the fundamentals of design, relevant skills & acquiring exposure & experience through a structured & instruction based curriculum. However, the students are encouraged to take independent but well- informed design decision during latter half of the program through various studio projects.
The various programs at SMAID provide the necessary direction, stimuli, and facilities to foster maturity & thereby discover their individual identity, ability & potential.
We strive for an Institute that involves all its stakeholders, where ideas are communicated freely and exchanged in a constructive and congenial spirit.
We train and educate our students to take responsibility for their own learning and promote an attitude of lifelong learning.
We strive to instill in our students, a respect for and a desire to enhance the environment in which they live.
We value responsiveness to the needs of our stakeholders, the highest of moral and ethical standards, honesty and accessibility without discrimination, a quality service orientation and a caring approach to all.

Prof. Preety Shah
Principal